Downtown Development Coordinator

About Lane

Hi, I’m Lane Moody and I am the Downtown Development Coordinator for the Town of Boone.  I live in the Vilas area with my husband Todd, daughter Emmy and doggos Gunner and Moonpie.  I also have two wonderful step-kids Kelci and Matthew.  I graduated from Appalachian State University with a Degree in Business Administration Majoring in both Marketing and Management.  I have been with the Town of Boone since 2009 where I previously coordinated the “Every Drop Counts” water conservation program.  


In my role as Downtown Development Coordinator, I am the staff position to the Downtown Boone Development Association (DBDA), I am Boone’s NC Main Street Director and I also oversee Parking Operations for the Town of Boone.  I work closely with other Town Departments and community partners (Boone Area Chamber of Commerce, Watauga Arts Council, to name a few….) to meet the goals set out in our Main Street Work Plan.  

NC Main Street Community

Being an accredited NC Main Street Community means that we work hand in hand in with the NC Main Street and Rural Planning Center and the National Main Street Center to meet rigorous performance standards and achieve meaningful revitalization in our downtown districts. Each year we work on a Main Street Work Plan that develops our economic positioning statement, mission statement and sets our economic development strategies.  We then work through the Main Street 4Point Approach to carry out those strategies. 

More information regarding Downtown Boone can be found on our website, Downtown Boone, NC. Thank you for stopping by our wonderful mountain town, and I hope you enjoy your stay!